Inspired by the carioca spirit of Rio de Janeiro, Picolé-lé is a fictional company serving up “sorbet squares” drenched in the sunlit energy & bossanova vibes of the city’s most iconic beaches. ☀️

From a principal display panel painted with watercolor forms inspired by the vibrant rhythms of this “marvelous city,” to side panels referencing the iconic sidewalk designs of Roberto Burle Marx, and copy written as a playful nod to the expressions & sounds you hear beachside, this packaging embodies the fun, sensual, (& delicious!) spirit of Rio.

It was an absolute pleasure to dream up this brand! 🧡🌊〰️